The big guys at the top thought of the small guy at the bottom. you are probably thinking huh? well what happened was VISA which is a world cup sponsor. launched the Visa Ticket Fund, which will distribute free World Cup tickets through a financial literacy road show that is currently staged across South Africa.
Thousands of low income workers in the construction, tourism and hospitality sector will be taught how a debit card can simplify their lives and also allow them a better quality of life. it's actually amazing how a piece of plastic can make your life easier, you don't have to save money under your mattress anymore and you don't have to worry about your salary being taken from you when you missed your bus from the construction site.
The roadshow has a soccer theme and highlights the importance of responsible spending, budgeting and saving. the audience are taught how to apply for and use a debit card. The story is quite relevant and humorous, making it easier for the folk to understand. and on top of this they also get to get tickets to some of the matches.
The initiative helps the low income guys to manage their finances better, as most were employed in the construction of the stadiums and it will take a while for them to get other jobs, however if they get the concept of saving and budgeting they can survive till then.
The Local Organising Committee also has a ticket fund program, the FIFA Ticket Fund, the fund will be giving away 120 000 free World Cup tickets as incentives to South Africans involved in different programs that encourages learning, protects the environment, combat HIV/Aids and encourages sport and a healthy lifestyle.
The 120 000 free tickets also include over 50 000 tickets allocated for construction workers who worked on building the World Cup stadiums.
They can also be part of the big game instead of just being the help and being sidelined when the big spenders land.
Tuesday, 06 April 2010
Subscribe to:
Post Comments (Atom)
0 comments
Post a Comment